Group 8: Rudimental Response

1.How did your creative process develop, improve from film opening to music video?

• Using a song and basing the idea around the song as opposed to thinking of the visuals first made it easier to be more creative. The different points in the song gave us a que of what type of shots we would need at what time.
• For example there was parts of the song that would be fast and so a high cutting rate was required but then there was also points in the song where a slower cutting rate was needed.

2.What cinematography skills / experimentation did you develop further during this project?

• We really developed the use of sun and shadows in this task. We filmed on an extremely sunny day and so we used it too our advantage and took interesting shots with shadows in as well as using the sun beams in the background.
• We experimented with different speed of shots, for example we used time lapses too speed up our imagery to match the speed of the sounds.
• Too achieve a cinematic look to our production we used techniques such as tracking shots to add a professionalism to the video. 

3.List editing techniques and effects that you used in post-production. Be very specific and include detail.

• Time Lapse and Time Stretch
• Colour Grading to make the shots brighter
• Fade to Black Transitions

4.To what extent did you conform to the codes and conventions of music videos you have studied in your coursework productions?

• We conformed to the conventions of the songs genre is a few ways. Firstly we used to a bright colour grading to make the video more upbeat to match the visuals.
• Secondly we used time-stretch to speed shots up, this is oftenly seen is music videos of similar genre.
• Thirdly the involvment of establishing shots and shots of the surrounding locations, especially with the influence of the sun beaming down.