Who is responsible
for making branding/marketing decisions?
In November 1992, MTV began listing directors with the
artist and song credits, reflecting the fact that music videos had increasingly
become an auteur's medium they brought a unique vision and style to the videos
they directed
Why is a music video
so significant?
Music videos are produced for promotional or artistic
purposes. Modern music videos are primarily made and used as a marketing device
intended to promote the sale of music recordings. Music videos may also have a
certain meaning if they are conjunctive to the lyrics it may be a narrative the
artist wants to show through visual techniques as well as through the actual
music.
What is the
production process of a music video?
Stage1. Pre-Production
It is important to plan thoroughly by identifying clearly
your production aims, style, key messages and target audience. A well-planned,
well-researched production delivering your key messages with the right image
and style for you is the goal of this stage. Pre-production planning is thus
vital to ensure your production hits its target audience with maximum force and
impact. Once we have discussed the project and done the research the final step
is a treatment or storyboard made.
Stage2. Production
This is the actual filming of the video and putting all the
post-production work into action.
Stage3. Post-Production
Editing
Non-linear editing
means that each and every aspect of your production from video scenes, audio,
images, text, or graphics can be mixed, cropped, merged, changed or deleted as
you wish.
Non-linear editing enables both faster and considerably more
creative video. Digital editing systems offer unlimited creative possibilities:
special effects too: indeed everything that is necessary in order to produce
stunning video productions.
please put this in with contextual post
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