Group 8: Campaign - Band Image

• Today we have our an update on our digipak and magazine advertising. We have all gone for a simplistic approach, which follows the bands meta-narrative.
• An example of this is the simple motifs in all which follow the theme of the music video.
• In all of Bastille's other album cover they have not followed Dyer's conventional theory that specifically. An example of this is that the artists are not present in any of the album covers, and therefore follow the paradox of the artist being absent. However they all have the bands name in the same large font which is displayed on all album covers. This follows the same paradox with the band becoming present.
• Furthermore the second paradox is also followed however unspecifically, as the stars are extraordinary in ways that they are mysterious and aim to make an independent album cover. As well as this they use pictures which are simple and are ordinary, which the consumer can potentially relate.

 

• This is our digipak, obviously it is still being created and this is not the final copy. However we have aimed to follow the simplistic aim of Bastille. 
• Moreover the typography is the same as Bastille's font, and it also follows the conventions of Bastille's other album covers. For example the song title and band title are pulled together on the front cover, and shown as one work almost like a cross word puzzle.
• The leading line of the digipak would be the picture, and this would create enigma as the boy's (our protagonist) face in not shown. This adds mystery and follows the meta-narrative of Bastille of a simple picture. The second leading line would be the large bold font, which takes over the album cover and is easily readable.

• The magazine adverts, are close to completion and personally I think very professional. They are significantly different to one another, which I think is an important aspect.
• As well as this they both use pictures from our video, meaning they are following theme of the video and would be relatable to the video if it were to be seen in a magazine.
• However we are still undecided as to which magazines we would put our adverts in, after a discussion we have several ideas which include; NME Magazine, Q Magazine, MTV Magazine, etc.
• Plus the leading line of both would be the colourful pictures, as they are visually exciting. Hanson would say that the adverts are artistic and follow the happiness of the video.