Group 8: Concept Development - Advertisement

• With our advertisements we have tried to follow the Bastille themes that we have displayed on our digipack and is used on the singles. We have done this by using the same block, simplistic font and the overlapping style of the text. 
• We have used stills as the main background in both adverts with a text overlay. Both photos are conjunctive to the narrative of our music video and features our key main role, the young boy. 
• Mise en scene was important in the background as the locations and actions in the photo has to be eye catching as well as relevant to our music video. One is shot in Trafalgar Square in London where part of our music video is filmed and the other is on a carousel fun fair ride, both making a feature in the video.