Genre and Narrative
- The forms and conventions used in this video are very obvious. They stick very closely to the convention of an indie rock music video; for example it starts with lots of establishing shots of nature and has a very high lighting effect to represent happiness, and keep the video in time with the upbeat song.
- In terms of performance, although we do not see the band performing the song, there is visuals of a tree mouthing the song, this extends the links of the track with the video, as although it may not be conventional that the band aren't performing, it is conventional for a indie video to have random aspects.
- The video is representative of a disjunctive video, in the sense that the video does not illustrate what the lyrics are saying, however it is also a slight amplification as the music is upbeat which is reflected in the cutting rate.
- I believe that the video could be considered as art because it is not a video for a commercial point of view. The video is there not too sell the song but just to offer as a visual to the track. it is designed to be interesting and happy which is why the video could be considered as art.
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