TH: Music Video Analysis

Sheila- Jamie T

 Narrative:

• Within this video it is authentic in a way that it is narrative however the main character in the video is miming the song, as if he were performing. The way it is created, it appears as if he is telling the audience a story and therefore there is a strong link between the lyrics and visuals.
• Therefore the video is an amplification of the lyrics, despite this at the end there is narrative fuzz put in place as well as a narrative (enigma) code, this allows the audience to both question and decides what happens next in their opinion.
• This video would be shown on specific TV music channels, as well as YouTube; this is because it is relatable and easily understood. The record label would hope to use the video to promote the music as it is in some ways a short story, which could act as an amplifier of the meanings of the lyrics.
• By creating a video like this Goffman et al, may say that it gives creates an artificial look which instantly makes the audience believe the story told is fiction. As well as this it adds to the video and therefore develops the consumerism of the song and commodification occurs.