NM: Responding to a track

LA Calling – Crystal Fighters

http://www.youtube.com/watch?v=JFvG5NM4r28

What is the genre of the track?  How can you tell?
The genre of this track is closet to indie pop, crystal fighters are an unknown band and so there music is produced independently from major commercial record labels or their subsidiaries, a process that includes an autonomous, Do-It-Yourself approach to recording and publishing. The term indie is sometimes also used to describe a genre; as a genre term, "indie" may include music that is not independently produced, and most independent music artists do not fall into a single, defined musical style or genre and usually create music that can be categorized into other genres.

Do you think this track represents a high or lo fi video?  Why?
I believe this track represents quite a Lo-Fi video as like I say it is indie and will be created separately from a big label production and so access to high quality expensive technology might be difficult.

What videos would be comparable?  Publish and label some interesting stills from the same genre.

• A video from the band Peace has a similar genre. 
• They use a lot of shots of instruments.                                     
• They have low production costs.
• As it is a performance video.

Find out the budget for one of the above examples.
The budget for the video to ‘Bloodshake’ was £10,000.

Identify suitable locations for filming particular sequences of the music:
Outside locations, fields and trees in the surrounding areas. I believe the video will have high lighting and will be happy upbeat and bright.

Consider grain of voice.  What characters would you use? 
We wouldn’t make a performance video so having characters is not an issue.