Sunday 29 September 2013

NM: Music Video Analysis

Miley Cyrus - Wrecking Ball

Representation
  • Within this music video the artist Miley Cyrus is represented using meta-narrative. Immediately into the music video one of Dyer’s paradoxes becomes present; this being the both present and absent. We see this as the emotion on her face brings the audience into her and shows the physical presence of her yet she is absent in the sense that she has a defensive wall up which makes the star seem not real and untouchable. Without the narrative and just pure performance a fabula takes place whereby the lyrics anchor the visuals, this also introduces the second paradox of Dyer’s research. For example the artist is extraordinary and are unlike a normal person, they are consumerable and famous, however the use of frequent close ups and in some case first mode of the address the fourth wall is broken, as an audience we then feel connected with the artist and see them as somewhat normal.
  • The artist has used special effects such as time stretch which could be seen as conventional of the genre, Goodwin would acknowledge that the effects on the visuals are seen in pop and mainstream genres to seem authentic.
  • The social message behind this video would be to follow aspirations, as we have watched Miley Cyrus grow to become an incredibly successful artist. Some camera techniques such as extreme close ups allow the viewer to see the emotion on her face create this sense of verisimilitude about the artist and make her songs more relatable. Another example is the transitions between different shots. I think there are some references to popular culture in the way emotion is used in many music videos today. The emotion creates and adds meaning to the artists image as well as their songs and makes them appear to be more genuine.

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